Tuesday, October 24, 2006

What Every Home Business Owner Can Learn From Arnold Schwarzenegger

Copyright (c) 2006 Jesse Boland

That's right, learn from Arnold. Counterintuitive you say?
Hate his politics? Perhaps. But think about it. Arnold
Schwarzenegger has successfully reinvented himself more
times than any other person I can think of. From
immigrant, to bodybuilder, to bad actor, to Governator of
California. You are probably thinking, "But what does
reinvention have to do with MY business?" you might be
asking, to which I reply, "Everything." You don't even
have to agree with his political stance to learn from him.

You must successfully reinvent yourself if you plan on
making it in this internet marketing. Do you have to
transition from bodybuilder, to bad actor, to Governator?
No, of course not, but you will have to "brand" yourself as
an expert and as a good leader if you want to attract
followers and put people into your business. Let me ask you
something. Would you follow someone with no track record in
business to teach you the ropes in business? Would you give
a bunch of money to that person to teach you the ins and
outs of this industry that is complex and rapidly changing?

This is an industry that seems to want to take your last
dollar at every turn? An industry full of unscrupulous
people that WILL take advantage of your burning desire to
become financially independent by promising you everything
you want. Most of these people will never deliver on their
promise to help you achieve your dreams. But this industry
can also make you wealthier than you ever imagined if you
follow the right steps. You absolutely need that burning
desire to change your life, a proven system to follow, and
someone who knows how to lead. It's that simple. You want a
leader, you want a mentor, you want someone who is making a
six or seven figure income (without ripping people off)
because you suppose they can teach you how to replicate
their success, right? Ah, and there's the rub, do you see
it? You should.

If people are attracted to success. How can you attract
people to you if you aren't making 6 figures a year and
driving that new Mercedes you want so bad? Should you lie
to them about how wildly successful you are? No you have
ethics, remember.

1. You must redefine your ideas about what success is and
what it means to your business.

2. You must reinvent yourself as a leader. Meaning: You
become an expert on Network Marketing.

You must stop thinking about your business as an expensive
hobby that is going to pay off some day (when you get
lucky), and you start seeing it as it is: a business and
you are the CEO. There is no luck in business. Everything
that happens to your business happens because of what YOU
do to draw customers and associates to YOU. Nothing else
works, because nothing else matters. YOU are responsible
for your success in this industry and YOU are responsible
for your failures too.

It's been said a million times that if you treat your
business like a hobby it will pay you like a hobby. If you
start thinking like a CEO you will become the CEO your
business needs. Thinking like a CEO isn't hard, it just
takes a little time and commitment. Start tracking your
expenditures, start tracking your ad campaigns, find out
what's working and what isn't. Focus on what works and cut
out what doesn't.

Furthermore, as you begin to see success in your business
invest in yourself more not less. Do you think I stopped
buying resources like books and courses as I started seeing
results in my business. Heck no, I bought more. I learned
more. Because I knew the more valuable you become to others
the more respect you will command and thus, attract good
people to you and your business and they will want to
follow you because you are a leader. Leaders are in short
supply in this industry, but you MUST become one if you
want to enjoy success.

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Jesse Boland
Octopus Marketing Group/ Founder
(208) 267-5127
http://www.octopusmarketinggroup.com
http://marketingpredator.veretekk.com