9 BIG Ideas for Better Business Cards
Not having a business card is as bad as using aneMail address that ends in AOL.comIt's just not professional.
With domain names costing less that 9 bucks ayear, there's no excuse for anyone in business tohave an AOL.com address. With business cardscosting less than 9 bucks at the big box store,there's no excuse for anyone in business not topass them about.
Here are my 9 Big Ideas for Better Business Cards
1 - Keep it SimpleOne phone number and one eMail is enough.Be sure to put your website on the card, too.Some cards work great without a street address.Do you need it on your card? Why?
2 - Put YOU in the MiddleYour name is the most important part of the cardput it in the middle and big enough to seewithout granny glasses.
3 - Stick with WhiteWhite, glossy, shiny cards say "Business". Pastelsand swirls say "Avon Lady".
4 - Forget the Beeper NumberNo need to list cell phones and beeper numbers.If you want a customer to have them, it is farmore impressive for you to hand write it on thecard ("I'm giving you my private cell phonenumber...")
5 - Don't Do It At HomeFor what you spend on blank microperf cards andthe time to get it right, you could pay to havethem look professional instead of home baked.
6 - Use Both SidesThe back of the card can be used to reinforce yourselling proposition. Think of your card as alittle newspaper ad. Use both sides.
7 - Throw 'em Away When ANYTHING ChangesDon't be a cheapskate. Spend the bucks for newcards rather than penciling in corrections.Be professional.
8 - Never Leave Home Without OneAlways carry a supply of cards. You never know.And keep them handy in a ready pocket, not tuckedaway at the bottom of a bag, so you can presentone with a flourish on demand. Keep a backup stackin the car.
9 - Present It With A FLAIRPractice offering your card with BOTH hands.It makes a BIG impact. You goal is to get peopleto remember you and save your card. Do that byusing both hands.
© 2006 BIG Mike McDaniel http://bigideasgroup.com/BIG Mike is the Small Business Advertising Expert and author of "Business Cards - Front to Back". This book tells you how to make your business card the most powerful tool in your marketing arsenal. To learn more visit http://tinyurl.com/j6ol3
With domain names costing less that 9 bucks ayear, there's no excuse for anyone in business tohave an AOL.com address. With business cardscosting less than 9 bucks at the big box store,there's no excuse for anyone in business not topass them about.
Here are my 9 Big Ideas for Better Business Cards
1 - Keep it SimpleOne phone number and one eMail is enough.Be sure to put your website on the card, too.Some cards work great without a street address.Do you need it on your card? Why?
2 - Put YOU in the MiddleYour name is the most important part of the cardput it in the middle and big enough to seewithout granny glasses.
3 - Stick with WhiteWhite, glossy, shiny cards say "Business". Pastelsand swirls say "Avon Lady".
4 - Forget the Beeper NumberNo need to list cell phones and beeper numbers.If you want a customer to have them, it is farmore impressive for you to hand write it on thecard ("I'm giving you my private cell phonenumber...")
5 - Don't Do It At HomeFor what you spend on blank microperf cards andthe time to get it right, you could pay to havethem look professional instead of home baked.
6 - Use Both SidesThe back of the card can be used to reinforce yourselling proposition. Think of your card as alittle newspaper ad. Use both sides.
7 - Throw 'em Away When ANYTHING ChangesDon't be a cheapskate. Spend the bucks for newcards rather than penciling in corrections.Be professional.
8 - Never Leave Home Without OneAlways carry a supply of cards. You never know.And keep them handy in a ready pocket, not tuckedaway at the bottom of a bag, so you can presentone with a flourish on demand. Keep a backup stackin the car.
9 - Present It With A FLAIRPractice offering your card with BOTH hands.It makes a BIG impact. You goal is to get peopleto remember you and save your card. Do that byusing both hands.
© 2006 BIG Mike McDaniel http://bigideasgroup.com/BIG Mike is the Small Business Advertising Expert and author of "Business Cards - Front to Back". This book tells you how to make your business card the most powerful tool in your marketing arsenal. To learn more visit http://tinyurl.com/j6ol3
posted by Peter Smith at 3:06 PM
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