Successful Online Business: Possibilities
Building a successful online business is more than simply
attempting to place a product on a webpage with the belief that
visitors will be drawn to it like a moth to a flame.
If you spend a little time on the web you will find many such
sites with very little in the way of visual interest or
compelling reason to explore the product any further. Many of
these sites appear to have been created in the mid 90's with
only marginal skill in website creation. That's not say they
receive no business, after all their website is still up and
running. However, if you turned away from the site quickly
chances are many others have too.
The idea of a successful website takes strategic thinking,
planning and execution. The development of an online
marketplace requires research and marketing. You need to find a
niche and learn to market to that niche. It may also be
advisable to discover a niche that is actually of interest to
online buyers.
You will likely need to learn certain online software
applications and terms that allow you to further develop your
site for easy navigation as well as the successful optimization
of keywords and phrases that allow your site to be ranked higher
in search engine results.
There will be security issues to address along with ezine
options, RSS feeds and the best use of autoresponders. A good
website will also make use of affiliate programs for residual
income and determine a course of action for a finely crafted
website design.
As you roll out your website you might want to include
phased-in plans for video streaming as a means of demonstrating
your product or services or podcasting with experts in the
field.
If all of this seems a little too much for you please
understand the reason I bring up so many different marketing
tools is to spark the idea that there is as much that is a part
of the development of an online business as there is in
establishing a brick and mortar storefront.
It may seem easy - even tempting - to simply throw a site
together, but without a plan the site is likely to perform on a
mediocre level at best.
Take the time to visit some of the more successful online
stores. As you look through their webpages you will gain some
idea of the things that work on an e-commerce website. A
well-defined purpose for your website will go far in
determining the initial launch and success of your foray into
web-based sales.
About The Author: Scott Lindsay is a web developer and
entrepreneur. He is the founder of HighPowerSites and many
other web projects. HighPowerSites is the easiest
do-it-yourself website builder on the web. Get your own website
online in just 5 minutes with http://HighPowerSites.com at:
http://www.highpowersites.com
attempting to place a product on a webpage with the belief that
visitors will be drawn to it like a moth to a flame.
If you spend a little time on the web you will find many such
sites with very little in the way of visual interest or
compelling reason to explore the product any further. Many of
these sites appear to have been created in the mid 90's with
only marginal skill in website creation. That's not say they
receive no business, after all their website is still up and
running. However, if you turned away from the site quickly
chances are many others have too.
The idea of a successful website takes strategic thinking,
planning and execution. The development of an online
marketplace requires research and marketing. You need to find a
niche and learn to market to that niche. It may also be
advisable to discover a niche that is actually of interest to
online buyers.
You will likely need to learn certain online software
applications and terms that allow you to further develop your
site for easy navigation as well as the successful optimization
of keywords and phrases that allow your site to be ranked higher
in search engine results.
There will be security issues to address along with ezine
options, RSS feeds and the best use of autoresponders. A good
website will also make use of affiliate programs for residual
income and determine a course of action for a finely crafted
website design.
As you roll out your website you might want to include
phased-in plans for video streaming as a means of demonstrating
your product or services or podcasting with experts in the
field.
If all of this seems a little too much for you please
understand the reason I bring up so many different marketing
tools is to spark the idea that there is as much that is a part
of the development of an online business as there is in
establishing a brick and mortar storefront.
It may seem easy - even tempting - to simply throw a site
together, but without a plan the site is likely to perform on a
mediocre level at best.
Take the time to visit some of the more successful online
stores. As you look through their webpages you will gain some
idea of the things that work on an e-commerce website. A
well-defined purpose for your website will go far in
determining the initial launch and success of your foray into
web-based sales.
About The Author: Scott Lindsay is a web developer and
entrepreneur. He is the founder of HighPowerSites and many
other web projects. HighPowerSites is the easiest
do-it-yourself website builder on the web. Get your own website
online in just 5 minutes with http://HighPowerSites.com at:
http://www.highpowersites.com
posted by Peter Smith at 8:20 AM
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